- 19% more likely to consider themselves leaders
- 64% more likely to be a professional
- 44% more likely to be a manager
- 41% more likely to be a business owner
General statistics about a golfer
- The average age of golfers in the UK is aged 42
- 80% of golfers are within 20 minutes drive of a golf course
- Over 50% have a household income above 40K
- Over 20% are retired
- Over 20% hold a senior management or directors position
- 16% are skilled manual workers
- 80% own at least 1 credit card
- 83% own their own home
- 37% have paid of their mortgage
- 17% own 2 properties
- 23% educated to degree level or higher
- 64% live with children under 18 in their home
- 96% are online
- 96% Use the internet to search for golf products ( 85% more than once a month )
- 55% use social media such as Facebook
- 75% of golfers play more than once a week
*sports marketing survey published on 4th Jan 2012
- Full adult memberships cost just under £850 per year on average.
The Average Golfer
- 4.5 hours per round
- Twice per week
Golf Clubs Demographic
- The average golf club is home to 499 members (sports survey report 2014 )
- 93% of golf courses accept green from non members fees allowing you to reach a new audience on a daily basis
- Average Yearly rounds is 27,500 per course (round can consist of 1 to 4 people, Av 3)
- Average ad penetration per day is 226
- 6.4% of the GB adult population
Why take clients out on the golf course?
- 54% of Business Professionals see Golf as “The Sport of Business “(6 x more than 2nd choice Motor Sport. Only 8% selected Football!)
- 25% of Business decision-makers play Golf!
- 48% of Executives see the Golf Course as an ideal business environment!
- 41% describe Golf as “a perfect way” to get to know business associates!
- 50% of golfers agreed to the statement, "the way a person plays golf is very similar to how they conduct business affairs."
- 47% percent believed the practices in golf usually paralleled those in business, and more than 1/3 of those who admitted to cheating at golf -- secretly moving a ball to get a better lie (41 percent) or not counting a missed tap in (19 percent) - also admitted to cheating at least once in business!
- 93% said, “Playing golf with a business associate is a good way to establish a closer relationship”.
- 80% agreed, “Playing golf is a good way to make new business contacts”.
- Over 1/3 said, “Some of my biggest business deals were made on the golf course”.